Chapter One
The Bicycle Shop
"The first business you start is never about the product. It is about finding out who you are when someone finally says yes."

The story of a builder who had everything and almost missed it.
By Adonis Abou Zaki
"If you have seventeen browser tabs open right now, this book is for you."
Not a how to book. Not a success story. Not a packaged know it all guide with ten steps to success.
ROOTED is thirty years of building honestly told. The ideas that worked. The ones that did not. The 65 Bitcoin lost to carelessness. The twenty products built and forgotten. The pattern that kept repeating. And the week it finally changed.
Written during uncertainty. Not after success. That is the difference.
"I read it in one sitting. I did not want to stop. There is a really nice flow. It is very real, very honest."
"I cried three times. I could not stop reading until the end. This book is really different from all other books."
From the pages
A tab open for three years is not an active thread anymore. It is a monument.
Conviction without protection is just expensive optimism.
The answers were already on the keyboard. You just needed to set them in the right order.
Inside the book
Chapter One
"The first business you start is never about the product. It is about finding out who you are when someone finally says yes."
Chapter Six
"I am going to tell you a number. Sixty-five."
Chapter Eleven
"My daughter's name is Hayat. In Arabic, Hayat means Life."
Read the first chapter
The first business you start is never about the product. It is about finding out who you are when someone finally says yes.
I am fifteen years old and I am in Ainbal.
If you do not know Ainbal, it is a village in al Shouf. Mountain Lebanon. The kind of place where everyone knows your father's name and your grandfather's name and exactly what kind of family you come from. The kind of place that is breathtakingly beautiful and suffocatingly small at the same time.
I love it and I need to get out of it. Both things are completely true.
There is no shop.
Let me be clear about that because the word bicycle business might make you picture something it was not. There is no storefront. No sign above a door. No lease, no license, no logo.
There is a teenage boy in his house in a Lebanese mountain village, buying bicycles and spare parts and reselling them from home.
That is the whole operation.
I find the bikes. I negotiate the price. I bring them home. I find a buyer. I sell them for more than I paid.
Nobody taught me this. Nobody sat me down and explained margins or sourcing or how to close a deal. I just looked at the gap between what something cost and what someone would pay for it, and I decided to live in that gap.
I am maybe fifteen. Maybe sixteen. The exact age is less important than the feeling, and the feeling is this: I cannot sit still.
Not in the restless bored teenager way. In a different way. In the way where your mind is always running calculations that nobody around you is running. Where you look at an ordinary object and see a transaction. Where you feel, in your chest, that time is passing and you are not yet doing the thing you are supposed to be doing, even though you cannot name what that thing is.
I am in al Shouf, in a village, in a house, surrounded by mountains.
And I am already trying to build something.
It has a fifteen year old boy who could not wait for life to begin and so decided, without ceremony and without permission, that it already had.
There is something about growing up in a Lebanese village that nobody who did not grow up in one can fully explain to you.
The mountains make you feel both protected and restless at the same time. The community wraps around you like something warm and close. And somewhere inside all of that warmth and closeness, a certain kind of person starts to feel a pressure they cannot name.
Not unhappiness. Not ingratitude.
Just a pull. Toward something bigger. Toward something they have to build themselves because they cannot find it already made.
I was that kind of person. I did not choose it.
It chose me in a village in al Shouf when I was fifteen years old and too impatient to wait for someone to offer me a future.
Every sale taught me something no school had managed in twelve years of classrooms.
That I could look at a problem and build a solution out of almost nothing. That the gap between an idea in your head and a real thing in the world was smaller than most people believe and larger than most people are willing to cross.
And that I was someone who would cross it.
That last lesson was worth more than every bicycle I ever sold.
The bicycle trading did not make me rich.
But it made me something. And at fifteen, becoming something felt like everything.
I was not chasing money. I was chasing the feeling of being someone who builds. Someone who acts. Someone who does not sit in the audience of his own life waiting for the real part to begin.
I moved on eventually.
New ideas came. New directions pulled at me. I followed them the way you follow a sound in the dark, not because you are sure it is something good, but because you are absolutely sure you cannot ignore it.
I would go on to become a DJ. A music store owner. A photographer. A graphic designer. I would spot the internet before most people in my city had ever typed a web address. I would build things that worked and things that failed and things I genuinely forgot I had built.
But all of it, every single chapter of the thirty years that followed, started in that bedroom in Ainbal.
Not because the bicycles mattered.
Because I discovered there that I was a person who starts things.
You had your bicycle shop too.
Maybe it was actual bicycles. Maybe it was a Shopify store you built in a weekend. Maybe it was a freelance client, or a food stall, or an idea you turned into a PDF and sold for nineteen dollars to eleven strangers on the internet.
Maybe nobody understood it. Maybe the numbers were embarrassing.
But something happened in you when you built it. Something clicked into place.
That click is the whole story.
You do not start your first business to make money. You start it to discover that you are someone who starts businesses. Everything after that is just details.
To read the next eleven chapters…
Get ROOTED, $19Instant PDF download. Read it in one sitting. Think about it for a year.
$19
Instant delivery to your email. Available worldwide.
Secure payment
Not ready yet
Leave your email and I will send occasional notes, new chapters, and the story behind them. Nothing else.

Adonis Abou Zaki is a Lebanese serial entrepreneur, CMO, and AI strategist based in Dubai. He has been building things for thirty years. ROOTED is his first book.